Global brand,
local flavour
Employer Brand Social Media Case Study
Herbert Smith Freehills
Localising social media and content strategy
Sometimes it pays to have on-the-ground, in-timezone support for a global client. Especially when it comes to planning, creating and publishing social content that speaks to local careers audiences while staying on-brand at a global level.
What we did
With more than 20 authorised content publishers on one LinkedIn channel, Herbert Smith Freehills was essentially competing with itself for a share of voice. And even when graduate recruitment did get a look-in, it didn’t always speak to the APAC audience.
When we were first contacted by our old friends at ThirtyThree to be their Australian partner on the HSF account, we jumped right in with local research and insights. So, the HSF APAC team wasn’t just inheriting a one-size-fits-all approach; their needs were intrinsic to the development of a cohesive global content strategy and tone.
Beyond theory, we’ve put the strategy into action, ideating, planning, creating and publishing record-breaking social content for HSF’s APAC recruitment across LinkedIn, Facebook and Instagram. All while working seamlessly with our London partners, and local and international client teams.
Services
Desktop Research
Qualitative Research
Analysis and Insight
Creative Ideation
Creative Production
Digital Production
“Our experience of working globally for our clients has enabled us to dovetail seamlessly with HSF’s lead creative agency, ThirtyThree, in London. We’re providing on-the-ground client support and creative delivery which ensures a world-class client experience.“
Ben Da Costa
Head of Agency
Results
Audience growth
The fastest increase in followship ever
Peak performance
The highest engagement in a single piece of content from HSF
Greater reach
The brand’s most shared, highest reaching piece of content ever