EVP and Employer Branding

SYMAL GROUP

Turning culture into a brand people believe in

Growth beyond expectations is every management team’s dream — but it comes with its own risks. Perhaps the most critical: losing the magic that made it all work in the first place. Our task was to uncover the founders’ ‘secret sauce’ to ensure Symal could continue scaling without losing its people-first, performance-driven ethos.

What we did

We kicked things off by getting close to the business — running workshops with the founders, speaking with leaders and employees, and digging into what makes Symal tick. What we found was a culture built on drive, ownership and opportunity.

From there, we defined a bold new EVP and creative platform: Make it Yours. It captures what Symal offers and expects — a place where you can shape your own path, if you’re up for it. The brand builds on Symal’s core identity, with visuals and messaging that spotlight the people powering performance.

As part of the work, we also partnered with the executive team to shape a new set of company values. Developed through collaborative sessions, these values were designed to reflect the EVP and bring it to life inside the business — not just in recruitment ads.

See the Symal employer brand in action at https://symal.com.au/careers/

Services

Research

Strategy Development

Creative Solutions

Video Production

Imagery Creation

Careers Website Design

Internal Communications

Core Values Development

“Ben and the team at Noble were outstanding to work with. They played a key role in helping us shape our EVP, cultural framework and refreshed values, creating a clear and authentic foundation that genuinely reflects who we are. What stood out was their ability to bring our leadership team along on the journey, balancing strategic thinking with a collaborative and engaging approach. Their insight, creativity and professionalism made the process not only smooth but genuinely rewarding. We’re incredibly happy with the outcome and wouldn’t hesitate to recommend them“

Jason Lewis
Employee Experience Manager

Results

Faster hiring

Time-to-fill reduced by 10%

Expectations met

Increased employee starter satisfaction

Employee advocacy

Increase promoter score

%

Audience engagement

Increase in careers site engagement

Other Case Studies

Global brand,
local flavour

Herbert Smith Freehills – Social media, strategy & content

Storytelling for storytellers

SBS Media – Strategic Communications

Helping women reignite their career in technology

Coles – Campaign Branding & Roll-out
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